Women’s Web Workshop 2004

Creating Internet Entrepreneurs

One Woman at a Time!

September 10-12, 2004 * Denver, Colorado

Sponsored by the Women's Internet Association

What attendees are saying...

"When I decided to travel to this conference, I was looking for a mentor, someone who could help me laser in on my focus and present a step-by-step guide in getting a business going and the courage and education necessary to do so.

Well, I didn't find one - instead I met up with 10 beautiful, highly motivate, extremely approachable trainers. I've come out of this weekend highly motivate and determined to be successful financially and emotionally, and help others do the same.

Thank you so much, Barbara, for putting such a fantastic team together and providing us women with the opportunity to grow and bloom!"

Marcelle Snyder

Ontario, Canada

Ask Yourself...

• Are you trying to figure out how to earn an income without selling your soul?

• Or trying to find out what it is you REALLY want to do with the rest of your life?

• Do you ask yourself if there must be a better way to balance work and having a family?

• Aren't you sick of reading the "Earn $1,000 a week in your spare time stuffing envelopes?"

• Don't you think you should be earning more than $12.00 per hour?!!

• Do you need some nurturing and powerful ideas to help you formulate your plans, or get some inspiration to move your business to the next level?

• Do you need a no-jargon explanation of Internet business concepts?

• Would you like to meet other dynamic, intelligent women?

• Do you want to learn a step-by-step, A to Z approach to starting a web business?

Hi Friends!

I launched my first serous Internet venture in 2001. During my first 9 months, I made all the mistakes... I learned the hard way: by doing... and I persevered to build one of the foremost information promotion sites for the Energy industry, Energypromotion. During my first year in business, I had no idea there was an "Internet Marketing" industry. I thought "JV" meant Junior Varsity (which I later learned means "Joint Venture").  :-)

After stumbling, learning, and growing for a year, I attended my first Internet Marketing seminar in Florida in January 2003. I noticed that a full 1/3 of the attendees were women; but ALL of the speakers were men. While all of the speakers had wonderful content, I still felt that I wanted to hear from a woman who had built a successful Internet business. Let's face it, ladies... women communicate differently than men, in general. We are more community-based and value networking and communication. That's not to say that men don't... I think we just do it more.

I think that women often interact differently with each other when men aren't around, too. Many of the successful male Internet Marketers have very strong personalities. In fact, many of them are "celebrities" in their own right, and are often seen as unapproachable.

It's hard to connect at those HUGE Internet events with hundreds of people in the room clamoring to chat with one of the "gurus."

After I attended several more events, I shed my anonymity and offered myself up at a few events to share my story:

"Small-town girl grows successful Internet business without a clue!"

When I say inexperienced, I mean I didn't even KNOW what a URL was, much less how to "register" one, what a "host" was, how to create a website, or how to build lists!

After finally presenting at a few events, I discovered that the number of successful female Internet Marketers who are sharing their knowledge can be counted on one hand. So I went out to find some of them and they agreed to share their success and horror stories with you at the Women's Web Workshop!

The Trainers at this event will walk you through, in simple language, step-by-step, how to start and build your new business.

So with the encouragement of some of my coaching students, and many of the male speakers, I decided to produce the Women's Web Workshop. I have sought out some of the most successful women who are doing business on the web in many surprising ways. These ladies will show you what they are doing and how. They'll share their stories through interactive training, and answer your questions over lunches and dinners.

It's now two years since I started my first Internet Business. I now have dozens of sites and multiple projects in-the-works. I don't claim to know everything. Not even CLOSE! BUT... I do know how to find people who know things I don't. And I'm gathering them here at this ONE-OF-A-KIND event to teach you how to launch your OWN Internet business.

 There will be no jargon and no hype at this event, ladies!

We'll have no "talking heads" here, I promise you. Every *Trainer* will be coached by me on tested techniques for presenting their information. These techniques engage all of your senses so that you will retain more information, make more personal connections, and have lots of "AHA!" moments!

With my degree in public communication, a minor in creative problem solving facilitation, and a background in conference production, I promise you this event will be nothing like the Internet Marketing seminars you've attended in the past.

I've structured this event based on tested Creative Problem Solving methods. At the beginning and end of each day, I will coach you through making the information you've learned relevant TO YOU.

Barbara Drazga

What people are saying...

“I had an opportunity to see Barbara Drazga at a live seminar in May 2004. Within the first minute she had me riveted to her every word. Most seminars are full of fluff. Barbara delivered consistent content; the critical “what to do” steps, towards developing a successful online business.

"Her seminars are 'must-be-there-events' for someone serious about making money on the web!"

Marvin Brecht

I've collected some of the premier women on the web to teach you how to build and maintain a web-based business. Let me introduce you to them now...

Jeanette S. Cates, Ph.D

President, TechTamers

Creator of the Online Success System and author of

Online Success Tactics: 101 ways to build your small business

Dr. Cates is a frequent speaker at state and national conferences, with more than 300 presentations to her credit. Her fast-paced, information-packed presentations and her knack for explaining cutting-edge technology in easy-to-understand terms have gained her the reputation of being The Technology Tamer™.

As the CEO and founder of TechTamers, Jeanette has developed over 100 technology-based workshops, co-authored four books and hundreds of articles, and produced more than 30 information products - all marketed and delivered through online technologies.

Barbara Drazga

President, Wealth Promotion LLC

Barbara has an eclectic background that includes 18 years in the technology industry, and a degree focusing on marketing, corporate communications, and creative problem solving. She has 11 years experience in magazine, newspaper, and corporate writing and editing, and has produced dozens of conferences in the energy industry.

After completing a six-year program on creative leadership facilitation at the Creative Problem Solving Institute (CPSI), she has acted as a facilitator for the institute sporadically for the past six years. During CPSI, a week-long event held in June in Buffalo, New York, Drazga teaches participants the basics of creative problem-solving models including tools for the creation, evaluation, and implementation of creative solutions.

A proclaimed entrepreneur "at birth," Barbara's started her first business venture when she was 9 years old, selling greeting cards door-to-door. She launched her first Internet venture in 1997 selling Internet Novelties, T-shirts, coffee mugs, and mouse pads sporting a unique "Emoticons" logo.

Your Hostess

"It's my job to make sure each session melds seamlessly into the next. I'll provide transitions between subject matter, assign exercises, and facilitate lively discussions of the exercises."

What people are saying about Barbara...

“I found you to be a very refreshing person. You are not afraid of being real - being true to who you are."

Stephanie Frank

For over 15 years, Stephanie Frank, "The Accidental Millionaire" and founder of The Rich Living Way Community for Lifestyle Entrepreneurs has been helping people turn their dreams into profitable businesses. After making her first million in her own business at the age of 22, she has gone on to inspire and lead thousands of entrepreneurs down the path for abundant wealth. As a professional Internet and small business improvement specialist, she has toured the world teaching e-commerce, online marketing and business systems strategies to people from companies large and small. Her motivational personal story of rising from a college dropout to a multi-million dollar business owner has inspired people around the world to grab hold of their dreams and make them a reality.

Lynne Klippel

Lynne Klippel, MOT, OTR/L, CCC

President, Maximal Potential

A recent career assessment revealed that Lynne has "an overwhelming compulsion to help others," which is why she's been in the field of human development for the past 20 years. As an author, publisher, teacher, healthcare professional, administrator, and human resources trainer, she found herself constantly drawn to helping others grow, personally and professionally.

After earning her certification in career, corporate, and personal coaching in 2001, Lynne turned her natural passion into a business. Her specialty is helping women identify and eliminate the things that stand in the way of happiness: stress, guilt, procrastination, fear, and lack. By combining cutting edge personal development techniques, unconditional support, corporate savvy, spirituality, and a warm sense of humor with good old fashioned common sense, Lynne helps women design a life that works and feels good.

Christine Kloser

Founder, Network for Empowering Women.

Christine helps entrepreneurs gain personal freedom and financial reward.  She educates, inspires and empowers women entrepreneurs both how to start and expand their business and turn their dreams into reality!

Christine Kloser has been an entrepreneur since 1991 and was recently recognized as one of the top 30 women entrepreneurs of 2004 by FemPreneur Magazine.  She is the Founder and Executive Director of NEW Entrepreneurs, Inc. serving thousands of entrepreneurs Worldwide.  In 2004, she was honored by the Westside Women's Network, a branch of West Los Angeles Chamber of Commerce, at WomenSpeak, A Celebration of the Way Women Work.

Christine has coached hundreds of people to take charge of their personal, financial, spiritual and business lives and speaks to audiences on these topics.   She has been a guest on numerous local and national radio and TV shows and her articles and quotes appear in a variety of publications from California to Maine. A proud member of the Who's Who of Empowering Executives and Professionals and the founder of Empowered Women Entrepreneurs Day, Christine also hosts her own television program in Los Angeles named "Inspiration to Realization."

What people are saying about Christine...

"I'm impressed by the leading edge way you are combing all your skills, knowledge and connections to create such a worthwhile service."
Marilyn Tam
 

Loral Langemeier

Loral draws from her personal experience when guiding other women toward prosperity. She built her first business in college and soon afterwards started establishing a multi-million-dollar portfolio of properties and stocks.

A passionate advocate of helping women master money management, she offers straightforward principles and concepts for achieving financial stability and independence.

A pioneer in financial coaching, Loral Langemeier M.A CPPC and founder of Live Out Loud, empowers women to build wealth and achieve financial success. Her unique coaching style is based on establishing a personal Financial Wealth Cycle™.

Building the character to create financial wealth is almost more important than building wealth. Beginning with developing financial literacy based on straightforward principles and concepts, establishing a foundation upon which to build stability and direction, Langemeier helps establish measurable financial goals with action-oriented steps.

What people are saying about Loral...

"Loral's Enthusiasm Is Contagious..."

"For the first time in my 51 years, I know I can comprehend financial and business matters and take care of myself. I have the right info AND the support to assure my success."

Denise Michaels

Denise Michaels, “Marketing Maven” has over two decades successful experience in sales, advertising copy, public relations, market research, strategic planning and more. She’s worked with top authors and seminar leaders and is the expert the experts hire for marketing guidance.

Michaels’ mission is supporting women to live their dreams. Her “Testosterone-Free Marketing” strategies help women see how past conditioning often dis-empower them.

Did you know you can market successfully as a woman in direct selling without going to war? No guerrillas or cannons necessary. Be yourself and be a wildly successful marketer and sales woman. Up until now “Testosterone Heavy” marketing was the only game in town. Michaels’ “Testosterone Free Marketing” empowers women by helping them re-frame what marketing is in a way that’s fun, woman-friendly, win-win and supports us in being ourselves without acting like a pushy, manipulative used car salesmen.

Michaels’ has coached over 1,000 men and women in marketing and she’s discovered many women approach marketing in a totally different way than men. In fact, many are scared to death of marketing and selling and avoid it at all costs. Their fear and discomfort keeps them from truly enjoying the amazing success they deserve for all their hard work and effort.

Lynn Pierce

Lynn is the #1 Best Selling co-author of “Wake Up…Live the Life You Love” and creator of “Getting to YES Without Selling; The YES System” as well as the personal transformation system “Change One Thing, Change Your Life”.

For the last 20+ years she has been helping people transform their personal lives and their businesses. Now you can learn the strategies and techniques to create the life of your dreams.

Lynn combines universal success principles with communication and sales skills in her work with entrepreneurs and sales teams.  Her clients learn how to get 3 times the results in 1/2 the time with 1/10 the effort. She takes you step by step to create a powerfully persuasive presence and a massive bank account so you can create the life of your dreams.

Just a few of Lynn’s “YES System” techniques were instrumental in propelling a group of 12 inexperienced salespeople to create over $15,000,000 in sales in less than one year!

In her more than 25-year sales and marketing career, Lynn has developed several unique systems including a communication personality matrix that catapults ordinary people to the pinnacle of success and easily duplicated system to create the life of your dreams so you to can live the life of financial independence you’ve always dreamed of.
 

Heather Seitz

Heather Seitz contributed to several industries prior to becoming a full time real estate investor and business owner two years ago. 

In a short time Heather was able to buy and sell over $3 Million in real estate, speak nationally on a variety of platforms, and align herself with successful people and partnerships across the country.  She currently owns several businesses, markets multiple information products nationally, and continues a successful investing career. 

In today’s world of multiple streams of income vs. paychecks, domain names instead of company names and your first million instead of a retirement fund, goal setting, time management, and leverage are more important than ever.  To truly take advantage of everything that is available to you today, learning to make time work for you rather than against you is the only way to maximize your potential.

Debra Thompson

Event Marketing Strategist for high-profile platform speakers such as Mark Victor Hansen, John Childers, Libby Gill, Ted Thomas, and Vickie Sullivan. Debra helps Speakers, Promoters and Marketers extract the most profit possible from events – before, during and after. She will teach you How to Make the Mega Bucks in Events by “Putting Cheeks in the Seats by Thinking Outside the Buns”. You don’t have to be a speaker to make the mega dollars that so many others are making in the seminar business… you just have to have the burning desire to make lots of money!

The Program...

After 3 full days you'll leave this workshop knowing exactly what business you'd like to start, understand how to create your own products, and know how to sell them on the web.

Day One – Friday, September 10

7:00 Registration

8:00 Kick Off

Success Building Secrets: Transform Your Passion into Life Long Profits

How to get started from scratch

How to uncover your passion and life purpose

How to write the screenplay for your life

How to convert your untapped talent into cash

How to conquer self-imposed limits

How to unleash your personal power

How your passion becomes products

How to turn your products into profit

Know Your Target Market

It is a common misconception with entrepreneurs that the product or service sold in the business is a good idea for “everyone”. While it may be true that everyone needs the product, not everyone will buy it. Therefore, you must know who you are trying to attract with your web site. Ask yourself these questions to get started:

Are my customers male or female?

What level of education do they have?

What age group do they fall into?

What are their hobbies? Interests?

What do they read?

Do they have children?

What is their level of income?

What are their biggest problems?

This will help you to get a clearer picture of your customers. With this information in mind, you can then begin to create marketing or advertising plans that will get in front of the best prospects to buy your product.  

Sell Your Brain - How2 Create eProducts

Now that you know what your passion is, how can you turn that into a product that you can sell on the Internet? You’ll learn:

- How to price your products

- How to determine your target market – the power of niches

- Decide what format

- How to sell the SAME product to different markets

Getting More Out of Each Day Through Goal Setting & Effective Time Management

Have you ever thought... "I'd get so much done, if I could just get organized!" We are often busy doing tasks that are both unimportant and unnecessary. As women, we have a tendency to abandon what is important to us for others. In order for us to be successful in any or all of the roles we identify with, we must learn to set our own boundaries and goals to ensure that we are always aligned with what is important.

How much time is spent working IN your business vs. ON your business? In order to increase your effectiveness, you must be able to define your roles and set both long and short term goals and focus only on those that are in line with our purpose. When we do this, we are able to find more time and energy to focus on what’s truly important.

• Identifying your core values and purpose
• Determining your goals and putting together action steps to achieve them
• Determining your roles and how they apply to your goals
• Planning weekly goals
• Prioritizing daily tasks
• Staying focused

You'll learn how to structure your business and organize your time so you can get everything done, and more!

Upgrade Your Personal Operating System:

Eliminate the 7 Internal Roadblocks to Your Success

Every professional woman, no matter where she is in the process of designing her perfect career, faces internal roadblocks that can stall or stop her success. This presentation links each of the common roadblocks to a familiar fictional character, making the information easy to remember and enjoyable to hear. 

By the end of the session, participants will be able to recognize common roadblocks when they arrive and use practical tools to move over, around, or through them.

1. Introduction- What is a personal operating system?

2. Why the 7 roadblocks plague all of us.

3.  #1 Perfectionism- Monica from Friends

4.  #2 Inability to delegate- Marie from Everybody Loves Raymond

5. #3 Money Issues- The Little Match Girl

6. #4 Need for Approval- Ethel Mertz

7. #5 Passion without a Plan- Lucy Ricardo

8. #6 I’m not enough- Cinderella

9. #7 Fear of success/Fear of Failure- Tweedle Dee and Tweedle Dum

10. Tools to move mountains

Day Two – Saturday, September 11

8:30am - 6pm

Getting Online - Creating Your First Site

During this live 2-hour session, you'll see step-by-step how to create your own website.

Building Your Opt-in Email List

One of the main reasons to even have a website is to capture the names and/or email addresses of your visitors. In this scenario, a prospect or potential customer visits your site and leaves his or her email address and first name with you. This gives you permission to send the person relevant email about your business, updates or special offers you may have. Maybe you have a new tip for using your product that your customers would want to know. Why not send the tip to both your customers and the people who have visited your site?

So how do you get someone to leave their name? We'll show you how in this session.

By capturing your visitors’ names, growing your list of email addresses and sending relevant, responsible email to your customers and prospects, you are building a relationship with them. In any business, the relationship is the intangible, powerful force that creates loyal, repeat customers.

 And I'll show you the tools the major Internet Marketers use to communication with their list, take orders online, and manage their sales team of "affiliates."

Building Business Relationships Online – How to Effectively Communicate with your List

Learn the keys to building the NUMBER of people in your network; identifying people with RELEVANCE to your professional goals; strengthen the TRUST and intimacy levels you maintain with them; and enhance your own CREDIBILITY with the people in your network.

Among the topics covered: targeted networking, writing for publication, web publicity, email lists, web networking, maintaining your network, and how to help people. In particular, this session focuses on leveraging the Internet to enhance your professional visibility, credibility and thus your profitability.

Creative Marketing on a Shoestring Budget - Using Offline Marketing to Generate Online Traffic

Your customer is the single most important aspect of your business. A qualified lead is the best investment, and often most costly investment, in your business. It is critical to find cost effective ways to get new customers to your site AND to keep existing customers coming back.

With the shift in email marketing in recent months, it is more important than ever to find creative methods of communication that keep you building that relationship. By mixing traditional and not so traditional offline marketing tools, you can drive traffic online that is more likely to “stick”. These customers don’t come across you while clicking through to another site. They are seeking you out because you have given them a compelling reason to do so.  

• Understanding the psychology of an online customer
• How sticky is your customer – the stickier the better!
• Offline marketing strategies that drive online traffic
• Leveraging resources through joint ventures

• Sponsorship, affiliations and exhibitions

How to Market and Promote Your Services and Products Through Seminars

You’ll Learn….

• The secret that millionaires know – building wealth through seminars

• How to achieve the “American dream” through promoting seminars from your home

• How to get started in marketing and promoting seminars

• How to take your knowledge and experience and get paid mega bucks for it

• The 5 key secrets to managing events successfully and increasing profits

• Build your database for promoting events and your products

• The 8 Steps to promoting your event

Day Three – Sunday, September 12

8:00 Begin

Won’t You Be My Neighbor? How to Build a Personal Success Team

It’s so easy to leave an event and slide back into a familiar routine. Change is hard… but change is growth. And sometimes it’s easier to adapt to new ideas and habits with the support of like-minded people… your fellow students. So you’ll leave with at least one buddy with whom you can share ideas, work through frustrations, and share success stories. Behind every successful woman is a team of other women, and perhaps a few men. In this highly interactive session, participants will

• review the basics of networking

• purposefully connect with at least 20 other professional women

• master the art of quid pro quo

• leverage the power of the knowledge, skills, support, and energy of others to build lasting success teams

• celebrate connections and possibilities

Building Your Wealth Cycles

The majority of the world focuses on building their LIFESTYLE before they build their WEALTH CYCLES. This is a source of great pleasure for the people enjoying that lifestyle because they hold fast to the idea that the fancy cars, big houses and piles of money in the bank equal long term success and security.  This is not the truth in most cases.

Building your Wealth Cycles means to create an asset column that creates a consistent and measurable cash flow that supports itself AND your lifestyle for generations upon generations.

Discover the 7 Wealth Building steps guaranteed to lead you to financial freedom.

• Explore why you will stay in your current cycle unless you develop a master financial plan.

• How to create a step-by-step tactical plan for creating wealth and how to stick to it.

• How to control your money instead of letting your money control you.

• How to acknowledge and overcome the stopping you from creating the life of your dreams.

• What is passive income and why does it play such an important role in your cycles of wealth?

• How to legally decrease the amount you pay in taxes by up to 70% while protecting your assets at the same time.

Making it Happen: Putting the Wheels in Motion

After 3 full days of incredible learning, networking, and fun, it's now time to pull it all together. What's the FIRST thing you will do when you leave this workshop? Who can you get to help you? When will you complete it? I'll coach you through a Planning for Action exercise that will leave you with a personalized, well... plan of action!

Panel Discussion – Ask anything of our trainers, and meet some mystery guests making huge money on the Internet!

5:00 Graduation